vox siren

Context

How can Vox Siren establish itself as an approachable authority on feminism and digital learning?

Content

I developed the hashtag #LoveHerLegacy and use it to create regular content for Vox Siren on social media that:

  1. Highlights women's history in a way that furthers Vox Siren's feminist mission. 
  2. Connects Vox Siren's brand to these feminist successes
  3. Gives followers a way to engage and share the stories of their favorite women.

Result

#LoveHerLegacy posts consistently receive 80-90% more engagement on Facebook than Vox Siren’s other posts. The hashtag has caught on to other Portland businesses, as well: radio station XRAY.fm used it in a collaboration with Vox Siren in March.