How can Vox Siren establish itself as an approachable authority on feminism and digital learning?
I developed the hashtag #LoveHerLegacy and use it to create regular content for Vox Siren on social media that:
- Highlights women's history in a way that furthers Vox Siren's feminist mission.
- Connects Vox Siren's brand to these feminist successes
- Gives followers a way to engage and share the stories of their favorite women.
#LoveHerLegacy posts consistently receive 80-90% more engagement on Facebook than Vox Siren’s other posts. The hashtag has caught on to other Portland businesses, as well: radio station XRAY.fm used it in a collaboration with Vox Siren in March.