now that's better.
You can change the world with your grocery bag.
Silk can capitalize on the cultural energy surrounding small-scale activism and encourage people to make more sustainable food choices by reaching the "Crowdsource Generation" through an AR experience and Flow technology.
The Process: Our team researched effective environmental messaging strategies, augmented reality technology and the environmental impacts of different milk products before developing Betterbag, a data-driven AR experience and surrounding campaign.
Future Lions 2017 Entry