now that's better.

You can change the world with your grocery bag.

Silk can capitalize on the cultural energy surrounding small-scale activism and encourage people to make more sustainable food choices by reaching the "Crowdsource Generation" through an AR experience and Flow technology. 

The Process: Our team researched effective environmental messaging strategies, augmented reality technology and the environmental impacts of different milk products before developing Betterbag, a data-driven AR experience and surrounding campaign.

Future Lions 2017 Entry

Pitch Deck:


AR App:


Print Executions:


The Team:

Strategy: Hannah Lewman and Rachel Benner

Art Direction: Kevin Camacho

Writing: Hannah Lewman and Rachel Benner