back in business.

J.Crew has an audience engagement problem. Insights from competitors on Facebook can help.

Retail giant J.Crew is faltering while competitors (like sister store Madewell) flourish. Part of the problem? A lack of real audience engagement on social platforms like Facebook. 

 I created a content analysis coding scheme and processed hundreds of Facebook posts from J.Crew, Madewell, H&M and Banana Republic using Shareablee Social Intelligence data. After visualizing and analyzing the quantitative coded data using SPSS software, I made recommendations for J.Crew to consider in the future.


Competitor Audit:

Recommendations:

Content Analysis Coding Scheme:

Student Spec Work